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Google Ads Case Study | Business Insurance

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When this client came to me, the account was struggling to generate consistent leads. At one point, lead flow had dropped significantly, which was affecting overall campaign performance.

I started working on the account and launched a new campaign on August 1, followed by regular optimization and performance monitoring.

July 2026 Before the new campaign

  • 69 conversions
  • 2.52% conversion rate
  • AED 65.19 cost/conv.
  • AED 4.5K spent

August 2026: After launching the new campaign

  • 190 conversions
  • 14.24% conversion rate
  • AED 32.00 cost/conv.
  • AED 6.08K spent

July 1–September 28, 2026 Overall account performance

  • 411 conversions
  • 7.18% conversion rate
  • AED 39.02 cost/conv.
  • AED 16K spent

The focus was not simply on generating more conversions. I worked on building a campaign structure that could generate more consistent results while keeping acquisition costs under control.
Real account. Real campaign data. Real results.

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