I managed and optimized Google Ads campaigns for a service-based business with the goal of increasing qualified leads, improving conversion performance, and reducing the cost per conversion.
The campaign was initially facing issues such as inefficient keyword targeting, high cost per conversion, poor campaign structure, and opportunities for better ad copy and bidding optimization.
I conducted an in-depth Google Ads audit and implemented a data-driven optimization strategy, including keyword refinement, negative keyword implementation, campaign restructuring, ad copy improvement, conversion tracking review, and bid strategy optimization.
Through continuous monitoring and optimization, the campaign performance was improved with a stronger focus on qualified leads, better budget utilization, and overall return on ad spend.
Key Services Provided
Google Ads Campaign Setup & Management
Keyword Research & Refinement
Negative Keyword Optimization
Campaign Restructuring
Ad Copy Optimization
Conversion Tracking
Bid Strategy Optimization
Search Terms Analysis
Performance Monitoring & Reporting
